The 27th annual Knoxville Award Luncheon recognizes and honors a deserving person who demonstrates his/her care for the community and its citizens. The 2020 luncheon will be held as a virtual event, and the honoree will be former Knoxville Mayor Madeline Rogero. Guests can pick up their meal from the Knoxville Convention Center from 11 a.m.-12 p.m. on the day of the event. At 12:15 p.m., each guest will have access to a link to view a video that showcases the life and career of Rogero with featured guests. Attendees can interact through a chat feature during the presentation.

All proceeds benefit Senior Citizens Home Assistance Service (SCHAS), a nonprofit, Knoxville-based organization providing homemaker and personal care services for seniors and people with disabilities of all ages in the community.

Previous honorees: James Haslam II, Lindsay Young, Mary Shafer, Pat Summitt, Peyton Manning, Tee Martin, W. Jack Walker, Jim Dick, Sam and Ann Furrow, Natalie Haslam, Larry Fleming, the late Sen. Howard Baker, Sen. Ben Atchley, Jim and Kay Clayton, Hallerin Hilton Hill, Phillip Fulmer, Congressman John J. Duncan Jr., Gov. Bill Haslam and First Lady Crissy Haslam, Dr. Joe Johnson, Johnny Majors, Randy Boyd, Dale Keasling and Larry Martin.